Bringing honesty to advertising, at least on the media buying side.

“Half the money I spend on advertising is wasted.
The trouble is I don’t know which half.”

With ad fraud, lack of transparency, and inefficiencies, the same can be said today with regards to digital media buying.

Eva’s purpose is to make the media buying process and execution more truthful, transparent, and trusted using Artificial Intelligence to deliver superior return on ad spend by better understanding consumer data, and eliminating ad fraud and human lag and error.

Eva addresses these critical problems and thereby contributes to the near impossible ideal of honesty in advertising. At least on the media side.

We have a zero tolerance policy for ad fraud. We support brand safety protection, viewability standards, supply chain and data transparency. As well as third party verification and measurement.

A deeper understanding of each prospective buyer, honesty, and increasing speed and efficiency is a better experience for everybody.

5 critical problems Eva addresses.


Ad Fraud

Eva’s Fraud Fence algorithm and logic prevents ad fraud, potentially saving advertisers more than a quarter of their budget.



Eva simultaneously runs over 10,000 campaigns for advertisers with highly diverse goals delivering reporting down to granular details as well as custom reports.


Brand Safety

Eva’s Fraud Fence also protects brands from improper placement of ads.



Eva responds to bid requests within 100 milliseconds, while handling 300,000 bid requests a second. She is continuously and autonomously optimizing to deliver superior return on ad spend.


Audience Commoditisation

Brands with unique first party data struggle to use the data within a standard DSP. Programmatic has tended towards audience commoditisation, which is no longer good enough. Eva incorporates clients’ first-party data and matches audience to third-party data sources. This combined with Eva AI, providing a deeper contextual and therefore predictive understanding of each consumer, is an unbeatable combination.

Disclaimer: Various claims regarding the number of publishers, customers, agency partners are counted via our third party partnerships. We are in no way claiming that these customers have direct relationships with Eva. Our third party partnerships via Yahoo, Microsoft, and Google represent the majority of these claims. Claims surrounding number of impressions per day or available inventory are counted by total amount of traffic available from all publishers assuming we were accepting the max queries per second they can provide. When we claim to serve 40 fortune 500 companies this claim is made through various third party partnerships. Our claim of 70 Advertising Age’s top 100 national advertisers is made via an estimation of our third part partnerships. Changes to the terms or site: Eva may change or modify the Terms from time-to-time without notice other than posting the amended Terms on the Site. The amended Terms will automatically be effective when posted on our Site. Your continued use of our Site after any changes in these Terms shall constitute your consent to such changes. Eva reserves the right to change, modify or discontinue, temporarily or permanently, the Site (or any portion thereof), including any and all content contained on the Site, at any time without notice. You agree that Eva shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Site (or any portion thereof). Third-party products and services: Parties other than Eva may offer and provide products and services on or through the Site. Except for Eva branded information, products or services that are identified as being supplied by Eva, Eva does not operate, control, or endorse any information, products, or services on the Site or accessible through the Site in any way. Eva is not responsible for examining or evaluating, and Eva does not warrant the offerings of, any of these businesses or individuals or the content of their websites. Eva does not assume any responsibility or liability for the actions, product, and content of all these and any other third parties. You should carefully review their privacy statements and other conditions of use.