WHAT THIS POLICY COVERS
Eva Live is a member of the Network Advertising Initiative (NAI) and adheres to the NAI’s 2020 Code of Conduct. Eva Live also follows the industry self-regulatory guidelines of the Digital Advertising Alliance, the Digital Advertising Alliance of Canada, and the European Digital Advertising Alliance.
Eva Live also implements and adheres to the policies of the IAB EU Transparency & Consent Framework as part of our compliance with EU data protection law. See http://advertisingconsent.eu for more information.
INFORMATION WE COLLECT
PII We Collect From Our Websites
We may collect PII such as your name, email address and phone number when you interact with us in the manners described below. PII is distinguished from “pseudonymous” data we collect about your browser or device (as described below) in that PII links to, or is, data which can directly identify you as an individual, client or prospective client.
PII we collect may be voluntarily provided, for example when you request more information through a form on the Websites or apply for employment. The PII that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your PII.
We may automatically collect pseudonymous data, distinguished from the PII described above, that does not directly identify you personally but is linked to your computer or device. We collect this data from you in the normal course of operating our Websites. When you visit our Websites, we and/or our third-party partners automatically collect information about your computer that your browser sends, such as IP address, browser type and language, access times, pages visited, and referring website addresses.
We may also collect information about your mobile device such as the type and model, operating system, carrier name, mobile browser, applications using our Websites, and identifiers assigned to your device, such as IDFA and AAID.
We may also collect your location information, such as your zip code or the approximate geographic area derived from your IP address or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.
Pseudonymous data may contain cookie data. To understand more about how cookies are used on our Websites, see the COOKIES ON OUR WEBSITES section below.
HOW WE USE YOUR INFORMATION
Any PII you provide to or through the Websites shall be used for the purposes for which you provided it that were disclosed at the time it was collected.
We use PII to respond to inquiries initiated by individuals, to provide services requested by such individuals, to alert you to changes in services or features and to provide you with requested information regarding our services. We may also use your email address to send you our newsletter if you are a client or have chosen to receive it.
We also use pseudonymous data to assess the use and operation of our Websites and to better understand how our Websites are used. We use this information to conduct analytics, measure trends, and streamline website usability.
HOW WE SHARE INFORMATION
We will share your information with third parties only in the ways that are described in this policy. In addition, we do not, and will not, sell your information collected through our Websites to any third party.
We may disclose your information to companies that provide data processing services to help us with our business activities, such as sending email communications on our behalf. These companies are authorized to use your information only as necessary to provide these services to us.
We will also disclose your information:
COOKIES ON OUR WEBSITES
“Cookies” are data files that are stored on your browser or device and are used to remember user preferences and behaviors over time. Cookies allow us to recognize your device and remember information, such as your preferred language and other general settings.
Cookies set by the website owner (in this case, Eva Live) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Our Websites use both first party and third-party cookies.
First Party Cookies
First party cookies on our Websites are used for a variety of reasons, including purposes which may be strictly necessary for our Websites to function properly. Because these cookies are strictly necessary to deliver our Websites, we do not seek consent for such uses.
Third Party Cookies
Our Websites may contain content or pixels from service providers providing certain services on behalf of Eva Live. These third parties currently include:
Website analytics services
Our Websites may also contain content, pixels or cookie syncs from other ad tech partners, including Eva Live and our pixels. These third parties may collect data about your web viewing behavior on our Websites and combine this data with information collected from other websites over time for purposes that include targeted advertising. Most advertising networks offer you a way to opt-out of targeted advertising. If you would like more information, please refer to the YOUR CHOICES section below.
Our third-party partners or service providers may employ other tracking technologies like clear gifs (sometimes called “web Beacons” or “tracking pixels”), that are pieces of code that can be embedded on websites and can be used to learn how you interact with that website. Clear gifs help us better manage content on our Websites by informing us what content is effective. We also use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functionality.
Industry opt-out pages. The online advertising industry provides websites from which you may opt out of interest-based advertising from Eva Live and other companies that participate in self-regulatory programs. The US-based opt out pages are www.aboutads.info/choices and www.networkadvertising.org/choices. The European based page is www.youronlinechoices.com. In Canada, use youradchoices.ca/choices.
For mobile apps. You can opt out of Eva Live using information about your usage of mobile apps that are targeted to your interests by using your device settings, for most devices. We are not able to directly access the Mobile App Opt Out on devices that offer it. To learn how to use the mobile app opt out, consult your device instructions. To find information on Opting out on Mobile Devices please visit http://www.networkadvertising.org/mobile-choice.
Eva Live’s Data Control Page. You are able to opt out of having new data associated with your device and to request that we disassociate from your device data we already have. You can directly access Eva Live’s opt out, which will cease data collection and disassociate data from your device, by visiting http://www.adsrvr.org.
For more information about opting out of cookies on our Websites or otherwise blocking or deleting cookies, please refer to COOKIES ON OUR WEBSITES.
Adherence to Do Not Track Signals (“DNT”)
DNT is a privacy preference that you may set in certain browsers or may be preset in certain instances. Please note that Eva Live does not currently honor DNT signals sent by browsers or otherwise included through third party intermediaries.
CHANGES TO THIS POLICY
We may revise this policy at any time. However, if we make material changes, we will not apply them retroactively.